Case Study Summary: Midland Tool & Supply and Wright Partnership

Midland Tool & Supply, based in Oak Park, Michigan, strengthened its partnership with NetPlus Alliance preferred supplier Wright in 2020, to take advantage of the shared values of quality U.S.-made products, timely delivery, strong brand marketing and personal relationships.

Wright’s commitment to American-made products resonated strongly with Midland, a family-owned business serving industries like steel mills, power plants and auto plants.

The partnership grew significantly in 2020, after both companies launched a proactive collaboration, including open communication, training, tool demos, joint customer calls and shared market planning. This effort paid off, with Wright sales through Midland Tool seeing a 32.4% increase in 2020, despite the challenges of the COVID-19 pandemic.

Key factors in the success of the partnership included Wright’s devotion to simple and effective growth programs, timely deliveries through its 98/36 promise (98% of products shipped within 36 hours) and ongoing communication. Midland’s sales team also benefited from firsthand knowledge of Wright’s manufacturing process, strengthening their enthusiasm and trust in the product line.

The partnership between Midland Tool and Wright is built on mutual respect, trust and shared commitment to delivering quality products. Both companies are excited about the future of their collaboration and look forward to continuing their success together.

To read the full case study, go here: https://blog.netplusalliance.com/midland-tool-and-wright-tool-leverage-channel-partnership-for-32-growth